Because your digital campaign is always on, it’s easy to forget to take care of it.

Your supporters are in a giving mood at the end of the year and it’s an important fundraising time for grassroots donations.

With some customization you can tip the scales in your favor to earn even more conversions.

Because the results page is calculated programmatically, there’s no human editor to appeal to and Google won’t remove a site.

Even if the goals you set are obvious to you, they must be shared with the entire team. If you don’t set your campaign’s priorities, that means staff and vendors will set their own and they might be wrong.

The changes affect all advertisers, not just those approved for political advertising.

You can follow this framework as closely or as loosely as you want, but your campaign will benefit from the focus of even just going through this as an exercise.

Don’t get scared away by the jargon surrounding your campaign website. If you don’t understand a term or strategy, ask questions!

It’s easier than ever to record, host, and share your own podcast. For campaigns that want to get started with podcasting, the key is to establish a clear theme, adhere to a format, and follow a clear schedule.

Instead of only relying on viral distribution from social media and news media, campaigns should also use their email lists to promote videos.