The internet has made it possible for anyone to build a community around compelling content and voters expect the same from their politicians.

The right CRM for your political campaign is the one you and your team will actually use. The software is only as good as the data it retains.

Rather than simply checking the box with a basic Issues page, savvy campaigns will think strategically about the value they can generate – and capture – with their issue and policy content.

From websites and email to design and data, a lot of responsibilities fall under the “digital” heading.

Your campaign’s About page is the foundation of an effective website. It will attract more organic traffic than just about any other page – including those you push on email, social media, and with ads.

With digital content, prolific beats perfect.

Announcing your campaign is one of the only times you’ll be in control of timing. After that, it’s deadlines, breaking news, and your opponents setting the agenda.

Twitter is an incredibly valuable tool for campaigns that use it well, but it rewards users that contribute – rather than extract – value. Follow these strategies for getting the most out of Twitter for your campaign.

Content creators behind podcasts and YouTube videos are always seeking guests to provide value for their audience. Borrowing an audience is the right move when you don’t have the bandwidth to create your own content.

First party data is information collected from a direct relationship with your supporter. The supporter is the one providing you with the data and giving you permission to use it.