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Best Practices
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What Apple’s No Tracking Setting Means for Campaigns
Early data shows that 96% of users in the U.S. are opting out of tracking. Here’s what that might mean for political advertisers and what you should do about it:
5 Questions To Ask When Hiring A Digital Agency For Your Campaign
Your digital campaign consultant or agency is a critical partner and finding the right one is a big decision. These questions can help you get the best fit possible.
Use These 26 Words In Your Campaign’s Fundraising Emails To Get More Donations
By using these conversion words and phrases in your email copy, you’ll maximize the number of donations you receive from supporters.
Refund Your Social Media Followers’ $0.02 To Boost Engagement
Instead of going to other accounts and ‘spending’ your $0.02, ‘refund’ this money to social media followers by replying and interacting with them.
Management
How to Create a Digital Campaign Approval Process That Works
Here are five strategies you can incorporate to streamline approvals for your campaign.
How to Get Authorized for Political Ads on Facebook
The process is time consuming but essential for any campaign. Even if you aren’t planning on running ads, you should go through the free process.
The Power of Building Your Campaign’s Audience Today
Campaigns that build audiences – and build them early – have a superpower that other campaigns that simply pay for attention can’t match.
What Campaigns Should Do While Facebook and Google Pause Political Ads
We don’t know when or if political ads on Facebook or Google will resume but these platforms remain crucial to digital campaigning.
Why Typical Digital ‘Trainings’ Fall Short
The Digital Campaign Accelerator is different. It’s a virtual, cohort-based workshop taking place over six weeks.
What Digital Campaigners Need to Know About Clubhouse – February 2021
Clubhouse may not be the winner in the pop-up audio chat social network space, but it has created a new social content type that is worth keeping an eye on for future campaigns.
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