Best Practices

Does Your Campaign Need ‘Social Listening’ Software?

In politics, data about voters’ opinions is critical and millions of dollars are spent every year on polling, modeling, and voter ID work.

4 Ways to Keep Donors Engaged Through 2021 (Without Asking for Money)

The single most important thing for maintaining your online donor relationships is maintaining high email deliverability through a good sender reputation.

Four Social Media Metrics That Actually Matter to Your Campaign

As with any marketing effort, it’s essential with social media that you articulate the key performance indicators for your campaign.

6 New Year’s Resolutions for Digital Campaigners in 2021

A new year means a new start and while you’ve probably adopted some resolutions personally, take the time to consider opportunities for professional self-improvement.

Four Post-Campaign Metrics to Review

Now’s the time to take a step back and discover key lessons for your next campaign.

Launching Your Campaign Online: Best Articles and Resources

Getting your launch right – especially online – is essential for your campaign.

Don’t Hoard Your Email List if You Want it to Grow

Here are three ways your campaign can grow your email list through list sharing.

Why You Need A Political Professional Network and How To Build One

The broader your network, the more opportunities you’ll create for yourself.

Prepare Your Digital Campaign for Post-Election

You cannot simply ignore your digital campaign and dust it off two years from now.

How to Survive Election Day

Election Day marks the period on the end of the sentence that is a campaign. As a political professional, you must keep that fact in context.