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1 min read Rundown

Campaigns As Fandoms

The Substack primary, Democrats' spam culture

Campaigns As Fandoms

Campaigns

Zohran Mamdani’s Campaign Figured Out How to Channel Fandom
Wired
“For the past few months, feeds have been filled with fancams, fan art, and videos created not just with Mamdani but for him. This form of participatory online fandom has traditionally been reserved for celebrities and musicians like Taylor Swift or K-pop idols.”

The Podcast Election of 2025
Edison Research
“From January to October 2025, we found 18 podcast appearances for Andrew Cuomo, 31 for Zohran Mamdani, 16 for Jack Ciattarelli, and 18 for Mikie Sherrill. By comparison, Kamala Harris appeared on eight individual podcasts from July to November of 2024, and Donald Trump appeared on 20.”

Gavin Newsom is having a very good year, online and off
Chaotic Era
“His online follower growth this year has outpaced that of every other Democratic politician in America, including high-profile progressive stars such as New York Mayor-Elect Zohran Mamdani, Rep. Alexandria Ocasio-Cortez, and Sen. Bernie Sanders.”


Content

Top Politicians To Watch On Substack in 2026
Content Is Not King
“2028 presidential contenders like Gavin Newsom, Pete Buttigieg, have joined Substack. House Speaker Mike Johnson and former Speakers Nancy Pelosi, John Boehner, Newt Gingrich are also on the platforms, as are 34 US Senators, over 30 members of Congress, and 5 Governors.”


Fundraising

The Democrats Won’t Stop Spamming
Sludge
“A source at ActBlue told Sludge that the company has taken action against dozens of entities since the update, but they declined to say whether emails like the DSCC’s membership activation deadline warnings and the DCCC’s 400% matches violate their new rules.”


Social Media

What Is a Campaign War Room X Account?
Campaign Trend
“They allow campaigns to move faster, speak more flexibly, and stay visible in a crowded media environment while keeping the candidate’s image polished.”