The common narrative of Democrats simply “falling behind” in new media misses the deeper structural dynamics at play.

Researchers found that when viewers feel personally connected to a streamer, they are more likely to offer support—emotionally, practically, and financially.

By embedding strong counter-messages directly into replicas of misleading communications, campaigns can create lasting recall of those counter-messages whenever voters see the original ad.

While the US leads in campaign spending, international campaigners excel in creativity.

Why some people who say they're interested in running for office actually do it, while others don't.

Contrary to popular belief, most politicians posted more positive messages about their own party than negative ones about the opposition.