Running for office is challenging enough, but early on as a candidate (or in the exploration phase), you understand how critical digital marketing is to your campaign.

The question becomes one of priorities. Do you want your campaign to communicate effectively with voters online where they’re getting more and more of their political news?

Nobody is expecting you to be a digital campaign expert, but we do want you to listen to people who know what they’re talking about and set the right priorities for your own campaign.

In fact, most of these technology considerations aren’t really about the tools themselves, but rather the mindset behind decision making.

I’d rather take someone who understands politics and has the right mindset and turn them into a digital marketer.

The first step to getting your campaign's digital strategy up to speed.

Ignore feedback from voters - both positive and negative - at your own peril.

The journey from supporter to donor can be broken down into three fundamental steps.

Running for political office is hard work from start to finish, but unfortunately, there are many mistakes a candidate can make online before they even launch their campaign that will be difficult to correct as time goes on.

It’s easy to get overwhelmed with the different metrics coming at you from your email marketing, social media, and website analytics. It’s even easier for agencies to generate bloated reports with a lot of stats that don’t mean much.

It’s one of the most common questions I’m asked about online fundraising. Should we rent an email list? The question usually comes when a big moment happens for your campaign and you want to make the most of your opportunity.

Every voter you’re trying to reach online day in and day out is also being targeted by companies, organizations, and influencers for their attention. That means your opponents also include Target, Kylie Jenner, and Game of Thrones.

Email is still the king when it comes to online fundraising. Here are six emails that are proven ways to convert supporters into donors.

The weeks following election day are a crucial window for securing sensitive information, digital assets, and organizational resources.