Unlike a website or social media post you can edit later, emails can’t be unsent. You have to get them right the first time.

Understanding how to manage technology is now a critical skill for any campaigner.

Whether you realize it or not, algorithms affect your campaign’s success online. But the good news is you don’t have to understand the complicated details behind them to succeed.

By following these tips to practice good email list hygiene, your campaign will escape the spam folder, reach the inbox, and raise more money online.

“Blasting” your list only makes your email marketing less effective so use active screening to improve deliverability and your online fundraising.

An effective social media strategy is key to building a winning online campaign. To be effective you need to pair authentic social engagement with a robust, consistent programming schedule.

There’s more to making this tactic work for you than just building a website.

Here are some important considerations when deciding whether you should use a website builder like Squarespace or Wix rather than hiring a professional to build your website.

Create and distribute content that is valuable, relevant, and consistent to a clearly defined audience to drive action.

The good news is that not only will following these security best practices protect your supporters, they will improve your online campaign as well.

Offline campaign events, like meets and greets, grassroots fundraisers, roundtables, and rallies are major opportunities for gathering data about supporters and improving your online marketing efforts.

Digital marketing’s greatest advantage is that you can measure just about everything, but that’s also a challenge because it’s easy to be overwhelmed by the data you receive. You want to keep your digital program on track and your vendors accountable, so it’s imperative you know how to read their reports.

Location targeting your ads is an important tool in your campaign’s toolbox, but you have to know how to use it properly for the best results. Follow these tips for ads that are effectively targeted to the right audience.

Social media is an important channel for you to get your message out to voters and activate your supporters, but don’t let it distract you from the ultimate goals of your campaign.

Not only is it important to send the right messages to the right subscribers, you need to segment your email list appropriately to ensure engagement and deliverability.

Campaigns are hard enough without trying to fight your way along without the right tools, which can make all the difference.

Follow this advice to be a good client that your outside vendors and agencies will be happy to work with.

By avoiding these common mistakes, you’ll be well on your way to becoming an email pro.

Metrics are dangerous. Yes, it’s great to get real-time feedback on how your efforts are working, but if you don’t have the right context or understand what’s important, metrics will distract you.

You’re not going to build an email list capable of sustaining your campaign on free efforts alone, but putting these best practices into place will give you some increase, but most importantly, it orients your campaign to a list-building mindset.

Don’t be afraid of trying things out because everything is easily reversible, but don’t test out on something important.

Here’s a quick run through of the process I follow when writing an email to ensure it raises as much money as possible.

The bottom line: don’t get discouraged if you don’t see early, immediate online fundraising success.

Video is a dynamic medium for you to connect with supporters directly, share your lighter side, and reach more voters.