Election Day marks the period on the end of the sentence that is a campaign. As a political professional, you must keep that fact in context.

The only way to survive the chaos of get out the vote (GOTV) is to have a plan so your energy is spent executing, not deciding or debating (or worse, panicking).

In the final weeks before an election, campaigns should devote significant budget to Google Search ads as voters turn to the search engine for last-minute research.

Effective campaigns make the most of these events by focusing on the goals of winning votes, earning attention, raising money, and upsetting your opponent.

With TV budgets fully funded, no time to turnaround new mail, and few unhired campaign staff available, options for spending this surplus are limited.

All of your social media marketing efforts this cycle have built to this moment, so make sure your supporters are registered to vote and get to the polls.

Your campaign cannot afford to abandon Facebook ads in the final week of the election and these are, unfortunately, the rules we all must play by.

There aren’t many platforms available to a campaign that are well suited for fundraising, volunteer recruitment and activation, narrative building, AND get out the vote, but these are four goals well-suited to texting thanks to its high levels of engagement.

Every campaign needs to be active on Facebook and Twitter – those are the bare minimum in 2020 – but what about other networks like LinkedIn, Snapchat, or TikTok?

P2P texts help your campaign cut through the noise and reach voters directly. They’re also a powerful tool in driving your supporters to action.

With all of the changes, it’s sometimes difficult to keep up and know what changes affect them. Here are some of the online marketing websites I follow for insights and inspiration.

Content is the fuel that drives your campaign’s social media marketing.

Smart campaigns invest time on the front end to automate as many of their conversion funnels as possible to reap more benefits later on.

Here are four strategies for fostering civilized engagement on your campaign’s social media platforms.

Petitions and surveys that capture supporters’ email addresses are proven methods for growing your campaign’s email list for online fundraising.

To strike the right balance between staying on top of your digital campaign and being overwhelmed with data, every political campaigner should monitor a handful of key metrics.

To properly target your ads, you first need to know how the targeting works.

With campaigns being forced to move entirely online for the foreseeable future, it’s more important than ever that your Twitter strategy is as effective as possible.

Even before campaigns went completely virtual, text messaging was becoming a critical channel for reaching voters in races up and down the ballot.

As campaign events go virtual during the pandemic, what may seem like poor substitutes provide a critical opportunity for campaigns that know how to seize them.

A commitment device is any method of tying personal behavior to a consequence.

Teams are at their most effective when there exists as little confusion as possible, and communication and collaboration are the two most effective antidotes.

One of the best tools a digital campaigner has in their toolbox is the UTM code, which is a widely used method for encoding URLs.

“If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.”

While your campaign won’t have the resources of a billionaire, there are some takeaways for everyone from the Bloomberg campaign.