Follow this advice to be a good client that your outside vendors and agencies will be happy to work with.

By avoiding these common mistakes, you’ll be well on your way to becoming an email pro.

Metrics are dangerous. Yes, it’s great to get real-time feedback on how your efforts are working, but if you don’t have the right context or understand what’s important, metrics will distract you.

You’re not going to build an email list capable of sustaining your campaign on free efforts alone, but putting these best practices into place will give you some increase, but most importantly, it orients your campaign to a list-building mindset.

Don’t be afraid of trying things out because everything is easily reversible, but don’t test out on something important.

Here’s a quick run through of the process I follow when writing an email to ensure it raises as much money as possible.

The bottom line: don’t get discouraged if you don’t see early, immediate online fundraising success.

Video is a dynamic medium for you to connect with supporters directly, share your lighter side, and reach more voters.

Running for office is challenging enough, but early on as a candidate (or in the exploration phase), you understand how critical digital marketing is to your campaign.

The question becomes one of priorities. Do you want your campaign to communicate effectively with voters online where they’re getting more and more of their political news?

Nobody is expecting you to be a digital campaign expert, but we do want you to listen to people who know what they’re talking about and set the right priorities for your own campaign.

In fact, most of these technology considerations aren’t really about the tools themselves, but rather the mindset behind decision making.

I’d rather take someone who understands politics and has the right mindset and turn them into a digital marketer.

The first step to getting your campaign's digital strategy up to speed.

Ignore feedback from voters - both positive and negative - at your own peril.

The journey from supporter to donor can be broken down into three fundamental steps.

Running for political office is hard work from start to finish, but unfortunately, there are many mistakes a candidate can make online before they even launch their campaign that will be difficult to correct as time goes on.

It’s easy to get overwhelmed with the different metrics coming at you from your email marketing, social media, and website analytics. It’s even easier for agencies to generate bloated reports with a lot of stats that don’t mean much.

It’s one of the most common questions I’m asked about online fundraising. Should we rent an email list? The question usually comes when a big moment happens for your campaign and you want to make the most of your opportunity.

Every voter you’re trying to reach online day in and day out is also being targeted by companies, organizations, and influencers for their attention. That means your opponents also include Target, Kylie Jenner, and Game of Thrones.

Email is still the king when it comes to online fundraising. Here are six emails that are proven ways to convert supporters into donors.

The weeks following election day are a crucial window for securing sensitive information, digital assets, and organizational resources.