Campaigns
What the @Headquarters Controversy Revealed About Digital Campaigning
Majority Democrats
“While it’s true that likes, views, and engagement are not serious predictors of voter behavior on their own, they do function as signals to gatekeepers...In that way, digital metrics can become a self-fulfilling prophecy: attention drives coverage, coverage drives resources, and resources shape the race.”
Know the Texting Chain
Hitting send is only the start. Compliance checks, routing partners and carriers shape whether your texts reaches voters. A strong texting provider protects traffic and brand reputation across the full chain, not just their platform. Does yours?
Content
The Data-Backed Way To Write The Perfect Campaign Website Bio
Center for Campaign Innovation
“Campaigns with bios between 400-600 words in length performed better than those with more or less, indicating a sweet spot between bios that are too thin and those that are sprawling resume dumps.”
Fundraising
Trump keeps driving online fundraising — for both parties
Politico
“Major surges in online Democratic fundraising were fueled by members of the party standing up to — or being attacked by — the president. Democratic candidates’ biggest fundraising days on ActBlue were all driven by conflict with Trump, with those days accounting for millions of dollars raised from tens of thousands of donors giving online for the first time this cycle.”
Social Media
Twitter is not real life
The Argument
“Our data suggests that there isn’t one single, shared platform that a majority of voters use for their news. Local television and Facebook have the largest news audiences in our survey tracking data, but the share of voters regularly using them for news still comes in at under 50%. And even platforms that feel ubiquitous in the discourse — like TikTok — are used by a relatively small share of consumers.”
Technology
The AI & Election Tech Forecast Series
Anchor Change
“Right now, trust and safety teams need to set policies, build escalation paths, and make trade-offs that will shape how hundreds of millions of people experience political information this year. I can tell you: the tradeoffs are harder, the stakes are higher, and the playbook from 2020 won’t work.”
Progressive Nonprofits Partner on "Movement-aligned" Tech
Campaigns & Elections
“Launched in 2012, Action Network bills itself as an open platform built in collaboration with movement-aligned activists and organizations, like the AFL-CIO and MoveOn. The partnership with TMC will give the group’s members access to Action Network’s full suite of offerings, including email, fundraising and event tools.”