Advertising
Campaign Finance Regulations Must Address Influencers and Streaming Platforms to Protect Voters
Campaign Legal Center
“When an influencer’s paid political content lacks any indication that the content is paid for and who paid for it — which is required by law for political ads appearing on websites, television and radio — voters are deprived of crucial information necessary to make an informed electoral choice, and, in some cases, voters are being affirmatively misled.”
Campaigns
Does digital campaigning actually matter in elections?
Hello Merge Tag
“Does digital campaigning actually matter in elections? According to a new study from the Center for Campaign Innovation, the answer is yes — and the consequences are real.”
Building vs. borrowing: How Zohran Mamdani, Marjorie Taylor Greene and Aftyn Behn have blazed a new path
PR Week
“There’s a new way that gets beyond the cycle of borrowing and renting. It requires building your audience from scratch and is facilitated through social media and supercharged by the fundraising opportunities that it generates.”
Design
There's no such thing as a Republican font
Fast Company
“As the study’s conclusion explains, 'People will ‘like’ or ‘dislike’ the typeface in a political logo based on their political views of the candidate it represents.' According to the researchers behind the study, Katherine Haenschen, Shannon Zenner, and Jessica R. Collier, this finding demonstrates that campaign designers shouldn’t feel constrained to only using certain kinds of fonts in their work—because, at the end of the day, constituents vote for candidates, not fonts.”
Stop Doing Email Wrong
Spark.GOP
“The Spark 2025 Election Technology Report indicates that 26% of Virginia Republican candidates did not have a properly optimized email collection form. Many campaigns only accepted emails from a volunteer form, which required a phone number or other personal information to sign-up.”
International
Linkedin founder bankrolls Labour’s TikTok push against reform
Business Matters
“FourOneOne’s work for Labour has included arranging influencer access to press briefings and high-profile events such as the party conference, in return for social media coverage. The agency also provides one-to-one coaching for more than a dozen Labour MPs and runs wider training sessions across the parliamentary party.”
Social Media
Social Media Is a Trap for Politicians
Wall Street Journal
“There’s a fine line between using the internet to distribute your message and inadvertently allowing constant internet feedback to alter your message.”
White House
She provides the raw material to Trump’s influencer machine
Washington Post
“Armed with an iPhone camera, she gives what feels like a behind-the-scenes glimpse of the president and the most potent element that spurs online engagement: a sense of authenticity. Martin’s raw material is then processed by a sprawling network of better-known right-wing influencers who use that content for memes, podcast clips and shows that go viral, reinforcing Trump’s bond with his most ardent supporters and maintaining his status as a ubiquitous pop culture figure for everyone else.”