Campaigns are no longer just about candidates. They’re about the people who power them. In a recent edition of The Doomscroll newsletter, Amanda Elliott coined a name for a growing trend: the “campaign influencer.” These are staffers, consultants, and volunteers who have built their own followings online. Their personal platforms now shape how the campaign is seen.
Here’s how to use that influence effectively and responsibly.
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Complete Your Profile
Your online presence should clearly reflect who you are and what campaign you represent. Fill out your bio with your title, campaign, and location. Use a clear, friendly photo that supporters would recognize if they met you in person.
Before you begin posting, take a few minutes to scroll through your past content. Delete anything you wouldn’t want a reporter or voter to find. You’re now a visible representative of the campaign, and your posts should show that professionalism.
Signal Boost the Campaign
Your role isn’t to compete with the candidate. It’s to help their message travel farther.
Share official content, repost key announcements, and highlight moments that show progress and momentum. Add short personal commentary that reinforces the message rather than distracts from it.
You’re part of the echo chamber that helps the campaign’s message break through.
Spotlight Volunteers
Show appreciation to the people who make the campaign possible. Post about volunteers and donors who contribute their time, energy, or resources. Tag them when appropriate and thank them publicly.
Recognition builds loyalty, and it shows outsiders that your campaign has energy and grassroots support.
Share Behind the Scenes
Voters love to see what daily campaign life looks like. Share short, authentic moments: setting up before an event, long nights in the office, or time spent knocking doors. These glimpses build trust and show that real people are behind the campaign’s work.
Authenticity matters more than polish.
Be the Hype
Every campaign needs someone to celebrate the wins. Share endorsements, positive press, or updates that show your candidate working hard. Frame your enthusiasm around their values and vision, not your own access or involvement.
The goal is to lift up the candidate and keep supporters excited.
Conclusion
Being a campaign influencer is about responsibility as much as visibility. Your posts reflect the entire campaign, not just you. Use your platform to uplift others, show gratitude, and build excitement around your candidate’s mission. When done well, you’ll strengthen both the campaign’s message and its community.