With the return of political ads on X (formerly Twitter), campaigns now have a powerful tool to grow their email lists and recruit new donors. In this article, we'll explore how to effectively use X advertising to engage potential supporters and expand your campaign's reach. We'll cover key strategies, from creating compelling content to targeting the right audience, to help you make the most of this lifeline for political advertisers.
Start with Eye-Catching Videos
When it comes to X advertising, videos are a great way to grab people's attention and make them stop scrolling. Create short, engaging videos that showcase your candidates face and personality. Keep them concise and visually appealing with subtitles to maximize their impact.
It all comes down to Wisconsin. Our great state will determine control of the Senate and the Presidency. Can I count on you to chip in to help me restore the American Dream?
— Eric Hovde (@EricHovde) April 2, 2024
Use Graphics If Videos Arent An Option
In addition to videos, graphics can be highly effective in capturing your audience's interest. Design eye-catching images that convey your campaign's call to action and get supporters to click through.
❗RESPONSE NEEDED: We need your answer – do you think the situation at the southern border is an INVASION?
— Team Moreno (@teammoreno2024) April 7, 2024
Build a Relevant Landing Page
Your X ads should direct users to a landing page that is relevant to the topic of your ad. Consider using your WinRed link as the landing page to streamline the donation process. Ensure that the page is well-designed, informative, and clearly communicates the next steps for supporters.
🔴LIVE POLL - IS THE MEDIA FAIR TO TRUMP?
— Senate Republicans (@NRSC) April 2, 2024
Craft Compelling Posts
Once you've captured your audience's attention with a video or graphic, your post should encourage them to take action and learn more. Write clear, concise, and persuasive copy that highlights the key benefits of supporting your campaign and includes a strong call-to-action.
Democrats have reserved more than $56,752,000 worth of attack ads they plan to use to paint me as a villain to Montana voters this fall.
— Tim Sheehy (@TimSheehyMT) April 1, 2024
This is no joke, Fellow Conservative, – I have a giant target on my back and sincerely need help. Donate to Tim Sheehy for Montana!
Test Multiple Ad Variations
To optimize your X advertising performance, test various creatives, including different video and graphic concepts, as well as post copy. By experimenting with different combinations, you can identify the most effective approaches for engaging your target audience and driving email sign-ups and donations.
Understand X's Targeting Limitations For Politics
While X does impose some limitations on political targeting, you can still effectively reach your desired audience. Familiarize yourself with the platform's targeting options and restrictions to ensure that your ads are being shown to the most relevant users.
Conclusion
X's promoted post ad unit offers an affordable and effective way to grow your campaign's email list and attract new donors. By creating compelling videos and graphics, crafting persuasive post copy, and directing users to relevant landing pages, you can maximize the impact of your X advertising efforts.