Advertising
Political ad spending expected to hit new record, surpassing 2022 midterms by 20%
CNBC
“This cycle’s boost is largely expected to come from the connected TV, or CTV, category… That spending will surge to $2.5 billion, AdImpact said, growing by 2% and earning a spot as the fastest-growing media type.”
How We Saved Money By Being Picky About Ad Exchanges
IMGE
“Despite its simplicity, the ‘Few Exchange’ approach matched or exceeded the ‘Many Exchange’ approach on key metrics”
One Stat That Will Convince You To Use More Digital Audio Ads
Neptune Ops
“While digital audio and digital video consumption are nearly identical, almost 90% of advertising dollars go to video.”
Campaigns
The Future of Fandom for Democrats
FWIW
“The edit ended up being the #4 top performing post of all time on KHQ, gaining over 23M views and 5M likes. Even though economic policy is a less glamorous issue, we approached it in a way that people were actually willing to watch, and it paid off.”
Data
Trump Administration Quietly Seeks to Build National Voter Roll
New York Times
“The administration plans to compare that voter data to a different database, maintained by the Department of Homeland Security, to see how many registered voters on the state lists match up with noncitizens listed by immigration agents, according to people familiar with the matter.”
FTC chair warns Google not to discriminate against GOP email
Axios
“The FTC isn't announcing a new investigation into Google, but FTC chair Andrew Ferguson is putting CEO Sundar Pichai on notice that he is taking allegations from Republicans about suppressing emails seriously.”
Fundraising
The WinRed Effect: Six Years of GOP Fundraising Revolution
Campaign Trend
“Nearly half of all contributions on WinRed now come from donors with saved profiles. That means giving is easier than ever, and as a result, people are donating smaller amounts more frequently—11 times on average in 2024 compared to just 7 times in 2020. It’s a sign that the GOP’s small-dollar ecosystem is maturing.”
International
Right-Wing Influencers Are Turning to Foreign Affairs
Wired
“By way of the nonprofit Israel365, the Israeli government funneled at least $70,000 to 15 MAGA creators to bring them to Gaza’s humanitarian sites, the Western Wall, and the Golan Heights, among other areas.”
Technology
Contact Card Upsell: Keep Your Donors Connected Without the Spam Risk
WinRed
“By encouraging donors to save your organization as a trusted contact, you increase the likelihood that future outreach will be seen, answered, and acted upon.”
C-SPAN announces deal for its service to be carried on YouTube TV, Hulu
ABC News
“The network said the streaming services would pay the same fee as cable and satellite companies, roughly 87 cents a year per subscriber, and that C-SPAN would continue its no-advertising policy on television.”