Social media is mission-critical for campaigns and in order to use it effectively, you must engage with comments – the good, the bad, and the ugly.

Running simple, focused A/B tests is a critical tool for boosting your digital campaign’s performance and maximizing your paid media investments.

Thanks to a unique allowance made possible by the Federal Elections Commission (FEC), federal candidates are eligible to receive free digital security software and services through Defending Digital Campaigns (DDC).

How you say something for your campaign matters as much as – probably more – than what you say.

Campaigns work with a platform like Tatango to secure their six digit short code from phone companies and manage the opt-in process, both of which are required to send at high volume and lower cost.

Recent changes in how Facebook advertising works have had a negative impact on how political campaigns have typically used the platform

Most campaigns already make use of YouTube to upload and share online videos, but following these tips will help you reach more voters and earn more views.

While it’s easy to get caught up in the various platforms and fads, at its core, effective political campaign marketing online encompasses a few key goals.

Effective campaigns are about reaching the right voter with the right message from the right messenger at the right moment.

As a rule of thumb, the shorter the domain the easier it is to remember and type without mistakes.