Social media platform changes come and go, but the fundamentals of digital campaigning are the same. Don’t panic and stick to the plan.

The donation page itself is as important as your list building ads and email copy. Don’t fumble the touchdown at the goal line by treating the landing page as an afterthought.

Understanding your online fundraising program takes asking the right questions that cut through the noise and jargon to what really counts.

More important than the software you decide to use for your campaign’s CRM is actually committing to using a CRM.

ild, grow, and monetize audiences for creators. By building a community, these entrepreneurs drive supporters to action like paying for content or merchandise.

Social media is mission-critical for campaigns and in order to use it effectively, you must engage with comments – the good, the bad, and the ugly.

Running simple, focused A/B tests is a critical tool for boosting your digital campaign’s performance and maximizing your paid media investments.

Thanks to a unique allowance made possible by the Federal Elections Commission (FEC), federal candidates are eligible to receive free digital security software and services through Defending Digital Campaigns (DDC).

How you say something for your campaign matters as much as – probably more – than what you say.

Campaigns work with a platform like Tatango to secure their six digit short code from phone companies and manage the opt-in process, both of which are required to send at high volume and lower cost.