Mail Privacy Protection will “pre-fetch” all images in an email, including the invisible pixels email marketing platforms use to measure an open.

More voters than ever before know how to use QR codes when they see them.

Email, social media, and the web are inseparable from modern campaigning.

The internet has made it possible for anyone to build a community around compelling content and voters expect the same from their politicians.

The right CRM for your political campaign is the one you and your team will actually use. The software is only as good as the data it retains.

Rather than simply checking the box with a basic Issues page, savvy campaigns will think strategically about the value they can generate – and capture – with their issue and policy content.

From websites and email to design and data, a lot of responsibilities fall under the “digital” heading.

Your campaign’s About page is the foundation of an effective website. It will attract more organic traffic than just about any other page – including those you push on email, social media, and with ads.

With digital content, prolific beats perfect.

Announcing your campaign is one of the only times you’ll be in control of timing. After that, it’s deadlines, breaking news, and your opponents setting the agenda.