Twitter is an incredibly valuable tool for campaigns that use it well, but it rewards users that contribute – rather than extract – value. Follow these strategies for getting the most out of Twitter for your campaign.

Content creators behind podcasts and YouTube videos are always seeking guests to provide value for their audience. Borrowing an audience is the right move when you don’t have the bandwidth to create your own content.

First party data is information collected from a direct relationship with your supporter. The supporter is the one providing you with the data and giving you permission to use it.

Early data shows that 96% of users in the U.S. are opting out of tracking. Here’s what that might mean for political advertisers and what you should do about it:

Your digital campaign consultant or agency is a critical partner and finding the right one is a big decision. These questions can help you get the best fit possible.

By using these conversion words and phrases in your email copy, you’ll maximize the number of donations you receive from supporters.

Instead of going to other accounts and ‘spending’ your $0.02, ‘refund’ this money to social media followers by replying and interacting with them.

Here are five strategies you can incorporate to streamline approvals for your campaign.

The process is time consuming but essential for any campaign. Even if you aren’t planning on running ads, you should go through the free process.

Campaigns that build audiences – and build them early – have a superpower that other campaigns that simply pay for attention can’t match.