Advertising
Welcome to the AI election where your eyes lie to you
Axios
“Without clearer rules, voters face a patchwork of AI campaign standards that could push them away from shared facts and further erode trust in politicians.”
We Make Hundreds of Ads to Find the One That Works
Tavern Research
“The more attention someone pays to your video, the more persuaded they’ll be, even when the video has nothing to do with the message.”
Campaigns
Candidates contend with the rise of ‘resurfaced’ old clips
Semafor
“An old-fashioned news desk might cover a clip once, ask the candidate about it, and then consider the story over. News consumers today, surfing the slurry of free information on their phones and browsers, are constantly being shocked by the old.”
Republican House candidates tone down Trump on their campaign websites
Washington Post
“At least seven Republican House candidates in battleground races have de-emphasized or removed mentions of Trump and his priorities on their campaign websites ahead of the general election, according to a Washington Post analysis.”
Content
Crooked Media’s nonprofit launches new political creator drive
Semafor
“While the left-of-center media ecosystem has grown significantly over the past year, most of those audience gains have primarily come from older, highly-engaged audiences, and from outlets or creators deploying very similar, hyper-political formats to quickly monetize.”
Data
Voter Vocabulary: The Words Voters Use To Discuss Key Issues
Center for Campaign Innovation
“Campaigns spend most of their message testing on which arguments win. This test asked a simpler question: what words do voters actually use?”
Five Times As Many Canvassing Conversations
Steve Schear
“Although a small sample size, it proved what Swing Left leaders have been saying – overly targeted canvassing before the GOTV phase misses a motherlode of opportunity, and it’s time for a change.”
Fundraising
Doomscrolling With: John Hall
Amanda Elliott
“We’ve gotten extraordinarily good at monetizing existing Republican donors. We haven’t gotten nearly as good at creating new ones.”
Social Media
Two years ago, Meta killed CrowdTangle. Can a new AI tool fill the void?
Nieman Lab
“These are public conversations, and collecting public conversations in the public interest should not be illegal.”
Technology
ChatGPT bans campaigns from using AI to make ads. They’re doing it anyway.
Washington Post
“For the most part, people are using it to write their emails, write their ad copy, write their scripts. But no one is going to go around saying, ‘I’m using AI.’”