How The GOP Became The Anti-Tax Party Grover Norquist
"It is a strategic move to allow unknown people running for office for the first time to have a track record."
1 min read
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Build Your Momentum With Event Followup Emails
Campaign events are one of the most powerful tools for building a strong, engaged supporter base. But their impact doesn't end when the last attendee leaves the room.
2 min read
How To Grow Your Email List And Raise Money With Paid Search Advertising
Paid search advertising on platforms like Google and Bing offer an important lifeline that more campaigners should revisit.
2 min read
Stacking Content To Beat Media Fragmentation Zack Roday (Ascent Media)
"That's one of the beauties of stacked content is if you employ it, then you are right there on a knife edge, always ready to go and you can seize that moment."
1 min read
5 Psychological Principles for Crafting Effective Campaign Emails
By leveraging these principles in an authentic way, you can drive action, foster loyalty, and ultimately achieve your campaign goals.
2 min read
How To Grow Your Campaign Email List and Attract New Donors with X Advertising
In this article, we'll explore how to effectively use X advertising to engage potential supporters and expand your campaign's reach.
2 min read
Convincing Someone To Run For Senate Jason Thielman (NRSC)
"The next major focus is how do we direct more of these hard dollars to these candidates and campaigns?"
1 min read
What Campaigns Need To Know About Instagram's Political Content Limit
Instagram's decision to limit the organic reach of political content presents new challenges for campaigns and advocacy organizations.
2 min read
The 5 AI Tools Every Campaigner Should Use
New artificial intelligence (AI) tools are opening up new possibilities for campaigners.
2 min read
Inside A Modern Campaign Ground Game Jon Seaton (Camelback Strategy Group)
"Oftentimes our canvassers are as close to a candidate as any voter will ever get."
1 min read
Everything You Wanted To Know About Voter Files But Were Afraid To Ask
Your voter file is like a guide for your campaign. It tells you where you should be putting your efforts and how to talk to the voters who can help you win.
2 min read
5 Simple AI Prompts Every Campaigner Should Use
The real benefits of AI to your campaign are in the mundane tasks that it can take off your plate.
2 min read