How To Use LinkedIn For Your Campaign
The key is providing valuable and informative content related to professional topics.
1 min read
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How Campaigns Are Using AI For Copywriting & Creative Brian Athey (Push Digital)
"Suddenly there is this new standard where everybody has this tool and the new challenges not competing against each other with the tools, but competing with each other against the ideas of how to use it."
2 min read
Search Engine Optimization Explained For Your Political Campaign
The more helpful your campaigns site is with relevant information and content, the more prominent it will appear in search results.
2 min read
The Science of Political Persuasion Adam Schaeffer (Evolving Strategies)
"What you want to know is whether this message will shift somebody's vote, not whether they think it's a good message."
Five Ways To Brand Your Campaign Beyond A Logo
The more specific and unique your brand is, the more effective it will be in moving supporters to action and driving voters to support you at the ballot.
2 min read
Proposing A GOP Tech "Manhattan Project" Jason Belich
"The key to undoing that skill and aversion problem is to build an ecosystem that is right wing friendly, heartland friendly, patriotism friendly."
How To Fix Your Campaigns Digital Marketing Conversion Funnel
Continuously analyzing and improving your conversion funnel is essential to building an effective digital campaign that drives supporters to take action.
2 min read
What Campaigners Need To Know About AI Tom Newhouse (Convergence Media)
I think you'll see political campaigns sort of leading the way, even in front of corporations in terms of how they're utilizing this technology because they've gotta take risks to win.
1 min read
How Political Campaigns Are Using Over-the-top (OTT) Advertising To Reach Voters
Campaigns doing TV advertising need OTT advertising in the mix in order to maximize the overall effectiveness of their media spend.
2 min read
Everything Political Campaigners Need To Know About AI
Artificial intelligence (AI) is increasingly making headlines, thanks to advancements in technologies such as large language models (LLMs) like ChatGPT and synthetic media like AI-generated images, audio, and video. These
2 min read
How To Build A Disruptive Political Business Michael Beach (Cross Screen Media)
Everybody wants to get to streaming right now, and it's also the future of the business. If you are a TV buyer, the only way that you can hold onto the media budget long term is to own streaming.
What About Improving Major Donor Fundraising? Dante Vitagliano (Trailmapper)
"Not every donor prospect needs to receive every email, and that most especially applies to the major donors."