Conversation: Inside Democrats' Tech Playbook
"Just imagine going to the Super Bowl and getting the playbook handed to you from the team that you're going up against. This is basically what the Democrats do."
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How (And Why) Your Campaign Should Use Vertical Videos For Social Media
The good news for campaigns with tight budgets, not much staff, and even less time, is these videos dont need much editing and can be used on multiple platforms at once.
2 min read
How To Launch Your Presidential Campaign Terry Sullivan (Firehouse Strategies)
Go run a state Senate race. You're gonna learn 10 times more about campaigns and politics and how to do it by running a state senate race than you ever will by working on a presidential campaign.
1 min read
The Anatomy Of A High-Converting Landing Page
How you build your landing page has a significant impact on how effective it is at driving conversions.
2 min read
Towards A More Ethical Fundraising Culture John Hall (Apex Strategies)
Our guest today is John Hall, partner at Apex Strategies, a new firm focused on building sustainable fundraising programs. Prior to starting his own firm, he was President of Targeted
1 min read
How To Write Calls To Action For Campaign Websites, Emails, And Texts That Convert
The words you use to prompt a site visitor, email subscriber, or social media follower to become a supporter the call to action are the most important copy for your digital marketing effort.
1 min read
The Complex World of Digital Advertising Shannon Chatlos (Strategic Partners & Media)
"The call came in at noon. We were up at 6:00 PM on St. Patrick's Day and ran all weekend, and were successful on Wednesday. So as long as you have a relationship with your digital consultant, we'll take that call and we'll get it done."
1 min read
14 Blog Post Prompts For Your Campaign Website
Much of the work youre already doing for a campaign can easily be transformed into a blog post.
2 min read
Explainer: Social Listening Zack Condry (Echo)
"I'm looking for the numbers first and foremost and then contextual intelligence to inform us and give us a clear picture."
Explainer: Connected TV (CTV) Advertising (Keith Norman Premion)
"OTT has that kind of measurable reach that is valuable to a wholistic approach to political ad buying."
1 min read
What An Owned Media Audience Is And Why Your Campaign Needs One
A fully owned media audience means you control the content, the data, and the distribution.
1 min read
Digital Advertising Metrics Explained For Political Campaigners
When you gain appreciation for the terminology, youll be able to look for the metrics that matter and disregard those that dont.
3 min read