The Science of Political Persuasion Adam Schaeffer (Evolving Strategies)
"What you want to know is whether this message will shift somebody's vote, not whether they think it's a good message."
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Five Ways To Brand Your Campaign Beyond A Logo
The more specific and unique your brand is, the more effective it will be in moving supporters to action and driving voters to support you at the ballot.
2 min read
Proposing A GOP Tech "Manhattan Project" Jason Belich
"The key to undoing that skill and aversion problem is to build an ecosystem that is right wing friendly, heartland friendly, patriotism friendly."
How To Fix Your Campaign's Digital Marketing Conversion Funnel
Continuously analyzing and improving your conversion funnel is essential to building an effective digital campaign that drives supporters to take action.
2 min read
What Campaigners Need To Know About AI Tom Newhouse (Convergence Media)
I think you'll see political campaigns sort of leading the way, even in front of corporations in terms of how they're utilizing this technology because they've gotta take risks to win.
1 min read
How Political Campaigns Are Using Over-the-top (OTT) Advertising To Reach Voters
Campaigns doing TV advertising need OTT advertising in the mix in order to maximize the overall effectiveness of their media spend.
2 min read
Everything Political Campaigners Need To Know About AI
These technologies have the potential to revolutionize the way we work and communicate, with AI-powered tools that can automate tasks, generate content, and even mimic human behavior.
2 min read
How To Build A Disruptive Political Business Michael Beach (Cross Screen Media)
Everybody wants to get to streaming right now, and it's also the future of the business. If you are a TV buyer, the only way that you can hold onto the media budget long term is to own streaming.
What About Improving Major Donor Fundraising? Dante Vitagliano (Trailmapper)
"Not every donor prospect needs to receive every email, and that most especially applies to the major donors."
Conversation: Inside Democrats' Tech Playbook
"Just imagine going to the Super Bowl and getting the playbook handed to you from the team that you're going up against. This is basically what the Democrats do."
How (And Why) Your Campaign Should Use Vertical Videos For Social Media
The good news for campaigns with tight budgets, not much staff, and even less time, is these videos dont need much editing and can be used on multiple platforms at once.
2 min read
How To Launch Your Presidential Campaign Terry Sullivan (Firehouse Strategies)
Go run a state Senate race. You're gonna learn 10 times more about campaigns and politics and how to do it by running a state senate race than you ever will by working on a presidential campaign.
1 min read