Most ad reports are nothing more than a deluge of data generated from a reporting platform and fail to deliver the insights a campaign needs.
That's what the policy world in Washington is. Everything that you start to take for granted, there's always shifts. Three, two, every four years that shift can come, and it's a question of how are you prepared for when that shift happens?
In politics, digital can mean lots of different things depending on who you talk to or what an organizations objectives are.
"Campaigns are a hundred percent ready for having a specialized firm in fundraising. We've seen this take place with firms making just TV ads, even some for just knocking on doors."
Slack is the perfect tool for keeping your entire team campaign in touch and more.
"What the party has to be careful of is not to become that quintessential establishment unit that nobody pays attention to."
Here are preparations you can make now, before opportunity knocks.
"We are seeing fundraising abuses on the part of some candidates and some party committees that are just the highest form of malpractice."
![Lessons Learned From The Meh Election [Interview]](/content/images/size/w960/format/webp/2025/08/6696b954eaf09cd4fa4892d6_meh-election-jpeg.jpg)
An interview with Annie Moore, former Digital Director for the Republican State Leadership Committee.
"If you can bank votes early, it'll save you money down the stretch during GOTV, so you don't have to send those people mailed to remind them to turn out an election day. You don't have to text them, you don't have to call them."
Now that the election is over, it's more important than ever to keep your supporters engaged.
"Comscore will tell you you're wrong about your October media. By on Thanksgiving, Nielsen will tell you that you were wrong. Next year. We needed something that gave us the speed to know if we were right or wrong last week."
