"If you can bank votes early, it'll save you money down the stretch during GOTV, so you don't have to send those people mailed to remind them to turn out an election day. You don't have to text them, you don't have to call them."
Now that the election is over, it's more important than ever to keep your supporters engaged.
"Comscore will tell you you're wrong about your October media. By on Thanksgiving, Nielsen will tell you that you were wrong. Next year. We needed something that gave us the speed to know if we were right or wrong last week."
Creating a post-election report is a great way to share the success of your digital campaign with decision makers.
The data you generated is an incredibly valuable asset.
"The spamming and scamming tactics that have become all too common are doing real damage to our ability to reach people and hold their attention."
If the next time you activate your digital campaign is for fundraising ahead of the 2023 Q1 deadline, youve made a mistake.
"Not only were Democrats on those platforms really far outspending their Republican opponents, they were doing so in really smart, interesting ways."
Your campaign asked supporters for a lot over the recent weeks and months. Nobody likes the friend who always takes and never gives
"Most people say, 'Look, this kind of hyper polarized political debate, we don't want to have that in Europe.'"
The closer a campaign gets to Election Day, the fewer levers they have to pull as TV advertising and mail become locked in, making digital a valuable channel for additional, last minute resources.
"There's a small group of people who are so good at this that they can make as much money as well-heeled lobbyists downtown. Who do you want to take advice from?"
