Creating a post-election report is a great way to share the success of your digital campaign with decision makers.
The data you generated is an incredibly valuable asset.
"The spamming and scamming tactics that have become all too common are doing real damage to our ability to reach people and hold their attention."
If the next time you activate your digital campaign is for fundraising ahead of the 2023 Q1 deadline, youve made a mistake.
"Not only were Democrats on those platforms really far outspending their Republican opponents, they were doing so in really smart, interesting ways."
Your campaign asked supporters for a lot over the recent weeks and months. Nobody likes the friend who always takes and never gives
"Most people say, 'Look, this kind of hyper polarized political debate, we don't want to have that in Europe.'"
The closer a campaign gets to Election Day, the fewer levers they have to pull as TV advertising and mail become locked in, making digital a valuable channel for additional, last minute resources.
"There's a small group of people who are so good at this that they can make as much money as well-heeled lobbyists downtown. Who do you want to take advice from?"
The biggest mistake you could make is not preparing accordingly, so familiarize yourself with the rules and plan ahead of time.
"We can drill down and make sure your persuasion is only going to persuasion, and you're putting GOTV messaging in front of the folks that are already in your camp."
Remember that the goal of your digital campaign is the same as your campaign to get the most votes. Not the most likes, shares, or followers.
