The words you use to prompt a site visitor, email subscriber, or social media follower to become a supporter the call to action are the most important copy for your digital marketing effort.
"The call came in at noon. We were up at 6:00 PM on St. Patrick's Day and ran all weekend, and were successful on Wednesday. So as long as you have a relationship with your digital consultant, we'll take that call and we'll get it done."
Much of the work youre already doing for a campaign can easily be transformed into a blog post.
"I'm looking for the numbers first and foremost and then contextual intelligence to inform us and give us a clear picture."
"OTT has that kind of measurable reach that is valuable to a wholistic approach to political ad buying."
A fully owned media audience means you control the content, the data, and the distribution.
When you gain appreciation for the terminology, youll be able to look for the metrics that matter and disregard those that dont.
From social media to yard signs and TV ads to direct mail, more voters are seeing your campaigns logo more often.
![Inside Tom Cotton for Senate's Campaign Website Redesign [Interview]](/content/images/size/w960/format/webp/2025/08/6696b954e72db74d42a9de00_cotton-website-redesign-jpeg.jpg)
Brandon Howell (Repubclick) and Stewart Crew (Move Strategic) share their insights and lessons learned from redesigning Senator Tom Cotton's campaign website.
Most ad reports are nothing more than a deluge of data generated from a reporting platform and fail to deliver the insights a campaign needs.
That's what the policy world in Washington is. Everything that you start to take for granted, there's always shifts. Three, two, every four years that shift can come, and it's a question of how are you prepared for when that shift happens?
In politics, digital can mean lots of different things depending on who you talk to or what an organizations objectives are.
