Facebook Advertising Custom Audiences Explained
With free data from your state party, your campaign can create essential custom audiences to reach the right voters with the right message.
2 min read
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A Candidate's Lessons Learned From Running For Office Matthew Foldi
"I learned more from my experience of running for office than I did majoring in political science."
How (And Why) You Should Re-Engage Inactive Supporters
With email being a crucial channel for supporter outreach, having a re-engagement plan in place is the most efficient way to grow your online fundraising and volunteer efforts.
2 min read
Embracing Cryptocurrency Voters Tyler Whirty (HODLpac)
"The crypto community is a powder keg of political energy."
1 min read
13 Social Media Posts Every Campaign Should Do Before Election Day
Now is the time to map out your digital content calendar for the final stretch.
2 min read
Incorporating Props & Symbols Into TV Ads Casey Phillips (Hereford Agency)
"My brain works in very weird ways. Number one is that when a script comes, I can't get to the laptop fast enough."
1 min read
6 Ways To Run A More Voter-Friendly Campaign
Running a campaign that puts supporters first is a tradeoff in short term gains for long-term success.
2 min read
Building Software To Solve Your Own Challenges Joe Mansour (Speak4)
"Once someone sent a message to their lawmakers on this issue, they cared about they're, bought in and they were much more likely to then donate to the organization than if they'd just been asked directly for a hard solicitation."
Mark These 6 Digital Campaign Items Off Your List To Start The Fall Election Season
Digital campaigning has the distinct advantage of being nimble, but it's not without hurdles that can cause last minute frustration.
2 min read
How To Avoid, Recognize And Thwart Phishing Attacks
They're the most common, targeted cyberattacks against campaigns, but also the easiest to avoid and thwart.
3 min read
The Ideal Campaign Volunteer Journey From Start To Finish
With a small mindset shift your campaign can tap into the power of volunteers and turn them into a valuable asset that money cant buy.
2 min read
A Solution For Crowded Primaries David Kanevsky (3D Strategic Research)
"Even the candidates who don't win end up with positive impressions among voters that lets them run for future offices."
1 min read