"Once someone sent a message to their lawmakers on this issue, they cared about they're, bought in and they were much more likely to then donate to the organization than if they'd just been asked directly for a hard solicitation."
Digital campaigning has the distinct advantage of being nimble, but it's not without hurdles that can cause last minute frustration.
They're the most common, targeted cyberattacks against campaigns, but also the easiest to avoid and thwart.
With a small mindset shift your campaign can tap into the power of volunteers and turn them into a valuable asset that money cant buy.
"Even the candidates who don't win end up with positive impressions among voters that lets them run for future offices."
"They were focused on building a data operation for the party. And that's kind of what led to the Data Trust in how we operate. You know, we are an entity and again, a utility for the party and not just for one candidate or one individual."
Your campaigns email marketing performance rises and falls on the health of your list. After a primary is the perfect time to rehabilitate your list with these strategies.
"Training works and the number of effectively trained activists on your side directly contributes to your success."
Social media platform changes come and go, but the fundamentals of digital campaigning are the same. Dont panic and stick to the plan.
"We are nonpartisan and we mean it. We have integrity around it."
The donation page itself is as important as your list building ads and email copy. Dont fumble the touchdown at the goal line by treating the landing page as an afterthought.
"When the cancel culture mob comes for you, they don't want you to just lose your job temporarily. They want to make sure you are destroyed for life."
