Launching Your Campaign Online: Best Articles and Resources
Getting your launch right especially online is essential for your campaign.
1 min read
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Dont Hoard Your Email List if You Want it to Grow
Here are three ways your campaign can grow your email list through list sharing.
3 min read
Why You Need A Political Professional Network and How To Build One
The broader your network, the more opportunities youll create for yourself.
3 min read
Prepare Your Digital Campaign for Post-Election
You cannot simply ignore your digital campaign and dust it off two years from now.
3 min read
How to Survive Election Day
Election Day marks the period on the end of the sentence that is a campaign. As a political professional, you must keep that fact in context.
2 min read
Build Your Digital Campaign Get Out the Vote Plan
The only way to survive the chaos of get out the vote (GOTV) is to have a plan so your energy is spent executing, not deciding or debating (or worse, panicking).
2 min read
Writing Google Search Ads That Catch Voters Attention
In the final weeks before an election, campaigns should devote significant budget to Google Search ads as voters turn to the search engine for last-minute research.
3 min read
Take Advantage of Debates and Forums to Boost Your Online Campaign
Effective campaigns make the most of these events by focusing on the goals of winning votes, earning attention, raising money, and upsetting your opponent.
2 min read
Last Minute Spending For Your Digital Campaign
With TV budgets fully funded, no time to turnaround new mail, and few unhired campaign staff available, options for spending this surplus are limited.
3 min read
Are Your Campaigns Social Media Followers Registered to Vote?
All of your social media marketing efforts this cycle have built to this moment, so make sure your supporters are registered to vote and get to the polls.
2 min read
What Facebooks Pre-Election Political Ad Ban Means for Your Campaign
Your campaign cannot afford to abandon Facebook ads in the final week of the election and these are, unfortunately, the rules we all must play by.
2 min read
Four Goals for Your Campaigns Text Messaging Program
There arent many platforms available to a campaign that are well suited for fundraising, volunteer recruitment and activation, narrative building, AND get out the vote, but these are four goals well-suited to texting thanks to its high levels of engagement.
2 min read