To strike the right balance between staying on top of your digital campaign and being overwhelmed with data, every political campaigner should monitor a handful of key metrics.
To properly target your ads, you first need to know how the targeting works.
With campaigns being forced to move entirely online for the foreseeable future, its more important than ever that your Twitter strategy is as effective as possible.
Even before campaigns went completely virtual, text messaging was becoming a critical channel for reaching voters in races up and down the ballot.
As campaign events go virtual during the pandemic, what may seem like poor substitutes provide a critical opportunity for campaigns that know how to seize them.
A commitment device is any method of tying personal behavior to a consequence.
Teams are at their most effective when there exists as little confusion as possible, and communication and collaboration are the two most effective antidotes.
One of the best tools a digital campaigner has in their toolbox is the UTM code, which is a widely used method for encoding URLs.
If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
While your campaign wont have the resources of a billionaire, there are some takeaways for everyone from the Bloomberg campaign.
Unlike a website or social media post you can edit later, emails cant be unsent. You have to get them right the first time.
Understanding how to manage technology is now a critical skill for any campaigner.
