"In a world where it's kind of hard to predict what works, but it is the case that some things work better than others, that really kind of underscores the value of doing this kind of experimentation."

"Somewhere between 2012 and 2024 data has eaten up creative."

"The next time someone tells you local politics is uninteresting or inconsequential you can point them to this case."

"Public policy should promote learning about generative AI."

"TikTok was THE most important decision we made."

"If every political scientist in the planet died tomorrow, really only our loved ones would grieve."

"It's a weird future, but it is something that I think we'll experience."

"What we've seen in our testing is that personalization works. When you are tailoring content for what that person cares about, you're going to get better results."

"These local races, it's a dog fight in the gutter, and you need to be liked, and you need to be known, and you cannot just be a barking dog – showing up and pointing to everything that's wrong. You need to have shown that you could be a team player."

"Let your great object be victory, not lengthy campaigns, which today is work smarter, not harder."