Advertising
X sold over $25 million in political ads in 2024
Chaotic Era
"The highest-spending political account on the platform was @TeamTrump, which spent more than $1.5 million on ads last year. The next highest-spending accounts were @RBG_PAC, @LaraLeaTrump, @GOP, and @DutyToAmerica—all pro-Trump advertisers."
Campaigns
Why Oppo Researchers Are Trading 1,500-Page Reports for TikTok-Savvy Strategies
Campaigns & Elections
"Part of this move to streamline the material stems from the fact that researchers are no longer just working with seasoned media consultants on how to turn their work product into advertising. Influencers and content creators from outside of the campaign’s core team are now an audience for opposition research."
Design
How the Harris campaign chose its fonts
Yello
“I liked the radical, minimalist approach of this campaign. The fact that it dared to propose a more typographic approach,” Lift Type founder Romain Oudin tells me. “The logo, which might have been seen as simple, was in the end just one element in an overall visual system.”
Fundraising
The 2024 election exposed Republicans’ worst weakness
The Hill
"Despite the 2024 victory, it is not sustainable going forward for Republicans to trail Democrats by a three-to-one margin in any metric. Losing to a $1.5 billion candidate is a short-term win, but what does it say about the long run?"
Social Media
A closer look at Americans’ experiences with news on TikTok
Pew Research
"While a majority of TikTok users see news discussed on the site, it often looks different than traditional news: 84% report seeing funny posts about current events, and 80% see opinion posts about news."
These progressive groups left X for Bluesky. Was it a mistake?
Chaotic Era
"For most, the switch to Bluesky has not really been a resounding success. Every group in the above list has struggled to build serious audiences there, and none have passed even 100,000 followers."
Technology
Measuring Political Preferences in AI Systems: An Integrative Approach
Manhattan Institute
"Most user-facing conversational AI systems today display left-leaning political preferences in the textual content that they generate, though the degree of this bias varies across different systems."
Trump Media announces plans to expand into crypto
The Guardian
“Developing American First investment vehicles is another step toward our goal of creating a robust ecosystem through which American patriots can protect themselves from the ever-present threat of cancellation, censorship, debanking, and privacy violations committed by big tech and woke corporations.”
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