Marketers can now include their logo alongside their emails in Apple’s Mail app via the Apple Business Connect program. According to data from the Center for Campaign Innovation, more than half of voters (53%) and nearly two thirds of donors (65%) are Apple iPhone users.
What Is Apple Business Connect?
Apple describes Business Connect as “a free platform that lets you control how you show up across Apple Maps, Wallet, Siri, and more.” Primarily geared towards retailers and those with physical locations, it now supports custom logos for marketing emails.
Why Use Apple Business Connect?
Email marketing is a competition for attention in the inbox and having a logo will help you stand out and be more recognizable. Supporters may also find your messages more trustworthy if they’re accompanied by your photo or icon.
What Image Should You Use?
Consider carefully the context of where the email will be seen. It’s a small circle on most mobile devices. Your best bet is a photo of the candidate. A logo might not be legible at that size.
How To Get Started
First, you’ll need to setup an Apple Account if you don’t already have one. Then, there’s a separate signup for Apple Business Connect. Once you’ve completed that signup process, you’ll need to update your domain’s DMARC settings to meet Apple’s requirements.
After that’s done, return to Apple Business Connect and follow the steps to get Branded Mail.
Conclusion
As political donors become inundated with requests for donations, campaigns need every available tool at their disposal to stand out in the inbox and build donor trust. Getting your candidate’s image or a campaign logo to display with emails is another step you can take to get more opens.
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