Campaigns
Alex Bruesewitz, Trump's podcast guru, takes new MAGA role
Axios
"Bruesewitz will lead digital messaging for the new group. His firm — X Strategies LLC, based near Mar-a-Lago in West Palm Beach — will manage all digital properties linked to the Trump political brand."
How news influencers talked about Trump and Harris during the 2024 election
Pew Research
"During the 2024 election season, the majority of posts by news influencers that mentioned either Trump or Harris were posted on X, formerly known as Twitter (79%). No other site produced more than 10% of posts by news influencers about either candidate."
Content
How To Find A Podcast For Your Candidate To Join
Campaign Trend
"These types of appearances can establish credibility and reach a highly relevant audience. While they may not be voters, they can become supporters and donors to your campaign. These appearances also provide for valuable clips to incorporate in your own social media and website."
International
German court orders X to give data access to democracy researchers ahead of federal elections
TechCrunch
"Under European Union law, X is one of a handful of major social media platforms that has a duty to facilitate public interest researchers’ access to support the study of systemic risks — such as to elections and other democratic processes."
Social Media
‘JD gets the game’: Vance embraces role as social media provocateur
Politico
“He uses it like a normal person, and not like a stiff politician,” Bruesewitz said. “And it’s pretty evident that it’s him running his account and not some staffer. I don’t think that many politicians can say that.”
Is politics making a comeback on Facebook?
Chaotic Era
"Another clear illustration of this trend is with Democratic Sen. Bernie Sanders, who boasts over 5 million followers on his main political Facebook page. For most of last year, Sanders averaged just 2,000 interactions on any given post. Over the past three weeks, each of his posts have averaged more than 26,000 likes, shares, and comments."
Technology
New Report: Insights from the 2024 Post-Election Staff Survey
Center for Campaign Innovation
"While 82% of campaign professionals agree that technology is critical to their work, only 42% are satisfied with the tools they use."
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