Facebook Advertising Custom Audiences Explained
With free data from your state party, your campaign can create essential custom audiences to reach the right voters with the right message.
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Advertising
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Decoding Facebook's Latest Political Advertising Changes (November 2021)
The changes affect all advertisers, not just those approved for political advertising.
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What Apple's No Tracking Setting Means for Campaigns
Early data shows that 96% of users in the U.S. are opting out of tracking. Heres what that might mean for political advertisers and what you should do about it:
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How to Get Authorized for Political Ads on Facebook
The process is time consuming but essential for any campaign. Even if you aren't planning on running ads, you should go through the free process.
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What Campaigns Should Do While Facebook and Google Pause Political Ads
We don't know when or if political ads on Facebook or Google will resume but these platforms remain crucial to digital campaigning.
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Writing Google Search Ads That Catch Voters' Attention
In the final weeks before an election, campaigns should devote significant budget to Google Search ads as voters turn to the search engine for last-minute research.
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What Facebook's Pre-Election Political Ad Ban Means for Your Campaign
Your campaign cannot afford to abandon Facebook ads in the final week of the election and these are, unfortunately, the rules we all must play by.
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Three Methods for Targeting Digital Campaign Ads
To properly target your ads, you first need to know how the targeting works.
2 min read