Get Your “Paid For By” Disclaimers Right
Disclaimers are an important, yet often overlooked component of digital ads.
2 min read
Advertising
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How To Overcome Facebook Ad Fatigue
Creative fatigue is unavoidable but manageable.
2 min read
Avoid Expensive (and Embarrassing) Mistakes With This Facebook Ads Checklist
The Facebook ads algorithm is ruthlessly efficient at spending your budget exactly as you instruct it.
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![Everything You Need To Know About Facebooks Political Ad Freeze [2024]](https://storage.ghost.io/c/e4/96/e496a310-bd21-41f2-b119-1e7546cd9bc5/content/images/size/w960/format/webp/2025/08/6717be3fb854b7421a8c7be3_facebook-political-ad-freeze-jpeg.jpg)
Everything You Need To Know About Facebooks Political Ad Freeze [2024]
Once the freeze is underway, advertisers may not edit any of their ads creatives, including text, images, videos or links.
2 min read
Keep Tabs On Your Competition With Political Ad Libraries
While initially designed for public oversight, these libraries have become valuable tools for competitive research.
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How To Grow Your Email List And Raise Money With Paid Search Advertising
Paid search advertising on platforms like Google and Bing offer an important lifeline that more campaigners should revisit.
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How To Grow Your Campaign Email List and Attract New Donors with X Advertising
In this article, we'll explore how to effectively use X advertising to engage potential supporters and expand your campaign's reach.
2 min read
How To Write Campaign Search Ads That Win Support
An effective search ad, alongside organic SEO practices, gives your campaign an opportunity to connect with voters at the right moment.
2 min read
14 Programmatic Advertising Terms Campaigners Need To Know
In order to ask the right questions and get the answers you need, its important to familiarize yourself with these terms and acronyms.
4 min read
How Political Campaigns Are Using Over-the-top (OTT) Advertising To Reach Voters
Campaigns doing TV advertising need OTT advertising in the mix in order to maximize the overall effectiveness of their media spend.
2 min read
Digital Advertising Metrics Explained For Political Campaigners
When you gain appreciation for the terminology, youll be able to look for the metrics that matter and disregard those that dont.
3 min read
How To Decode Your Campaign's Digital Advertising Report
Most ad reports are nothing more than a deluge of data generated from a reporting platform and fail to deliver the insights a campaign needs.
2 min read