How We Audit a Campaign Website
The first step to getting your campaign's digital strategy up to speed.
2 min read
Best Practices
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How to Turn Social Media Comments Into Useful Feedback for Your Campaign
Ignore feedback from voters - both positive and negative - at your own peril.
2 min read
How a Campaign Supporter Becomes a Donor
The journey from supporter to donor can be broken down into three fundamental steps.
3 min read
Early Online Mistakes Candidates Cannot Afford to Make
Running for political office is hard work from start to finish, but unfortunately, there are many mistakes a candidate can make online before they even launch their campaign that will be difficult to correct as time goes on.
3 min read
The Only Digital Marketing Metrics Campaigns Should Care About
Its easy to get overwhelmed with the different metrics coming at you from your email marketing, social media, and website analytics. Its even easier for agencies to generate bloated reports with a lot of stats that dont mean much.
2 min read
When Should Your Campaign Pay for an Email List Rental?
Its one of the most common questions Im asked about online fundraising. Should we rent an email list? The question usually comes when a big moment happens for your campaign and you want to make the most of your opportunity.
2 min read
Your Campaigns Opponent Isnt Who You Think It Is
Every voter youre trying to reach online day in and day out is also being targeted by companies, organizations, and influencers for their attention. That means your opponents also include Target, Kylie Jenner, and Game of Thrones.
1 min read
6 Fundraising Emails Every Campaign Should Send
Email is still the king when it comes to online fundraising. Here are six emails that are proven ways to convert supporters into donors.
1 min read