A Simple Playbook For Campaign Content Creation
The goal isn't perfect content but a steady drumbeat of communication that builds your message over time.
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Best Practices
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Stand Out In The Inbox With Apple Business Connect
Marketers can now include their logo alongside their emails in Apple's Mail app via the Apple Business Connect program.
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How To Be An Effective Podcast Guest
Podcast interviews are different than traditional media interviews and being an effective guest requires a different approach.
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4 Reasons Your Campaign Needs A YouTube Strategy
Political campaigns must view YouTube as more than just a video-sharing site.
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Are You the Weak Link?
Political consultants and vendors are frequent targets that bad actors use to breach campaigns online.
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7 Advanced Canva Features Every Campaigner Should Use
Canva is probably already in your toolbox but these advanced features can take you to the next level.
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Platform Spotlight: Substack
Substack has become a home for political writers across the spectrum.
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How To Adopt A New Media Mindset
The new media mindset centers on two-way relationships with your audience rather than one-way broadcasting.
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Why Every Second Counts in Campaign Emails
Data shows subscribers spend about 9 seconds reading marketing emails about as long as a NASCAR pit stop.
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Email Metrics That Matter
Focus on the numbers that connect directly to your campaign goals
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How To Find A Podcast For Your Candidate To Join
Podcasts offer a unique opportunity to engage with audiences in a deep and personal way, making them an essential tool for political campaigns.
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5 Social Media Trends To Connect With Constituents During Legislative Sessions
Pick two or three of these formats that feel natural to you and fit your schedule.
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