6 Ways To Shape What AI Says About Your Campaign
AI tools build their answers based on what they’ve already crawled. Therefore, if you can change what they find, you’ll change the answer.
2 min read
Best Practices
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How To Find Out What AI Is Saying About Your Campaign
Voters are already using AI to inform their decisions and your campaign needs to study these platforms carefully.
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5 Tools for Clipping Campaign Video
Most campaigns aren't producing enough video for social media, but the footage usually exists. The problem is that most of it never gets clipped and posted.
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Why Your Campaign Should Send Email From a Subdomain
Email deliverability is one of the few infrastructure decisions a campaign makes that can quietly cap the performance of every other digital tactic.
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Stop Posting Links on Your Campaign's Social Media
Social media's job in your campaign has changed.
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Before You Hire a Digital Vendor for Your Campaign
What most campaigns actually need at the early stage is guidance on where to start and the discipline to do the daily work themselves.
4 min read
AI Ethics Questions Campaigns Are Asking in 2026
The real question is not whether to use AI. It’s whether campaigns can use it without sacrificing the authenticity and trust they still need to win.
4 min read
6 Digital Updates Campaigns Should Make After Winning Their Primary
The digital campaign that helped you win a primary is not automatically the one that will win a general election.
3 min read
How To Get More From Every Campaign Event
Every event should strengthen your email program, grow your SMS list, fuel your content pipeline, and deepen supporter commitment.
3 min read
5 Social Video Templates Every Campaign Should Be Using
When you align your content with how voters already consume media, you dramatically increase the odds that they’ll watch, engage, and remember.
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How To Write An Effective Bio For Your Campaign Website
Your website biography correlates with electoral performance in measurable ways tied to length, structure, and narrative discipline.
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How To Write An Effective Welcome Email For Your Campaign
Your welcome email is not just a courtesy message confirming a subscription. It sets the tone for your entire digital relationship.
3 min read