Candidates seeking elected office need political campaign software to run an effective operation that builds awareness, recruits supporters, and turns out voters.
Selecting and using the right technology is critical to running an effective political campaign at any level.
Combined with other strategies for ranking higher on Google, including paid ads, writing helpful content that seeks to answer thoughtfully a voters question will ensure that your campaigns website becomes a trusted, easy to find source of information for voters.
An effective search ad, alongside organic SEO practices, gives your campaign an opportunity to connect with voters at the right moment.
Think of your YouTube video title as the subject line of an email more people will see it than watch the video.
Google Tag Manager (GTM) is a free and once installed easy to use tool every campaign should have on their website.
The policy debate is ongoing, but campaigners must confront the reality that voters are active users and getting political information from the platform.
If a campaign is only sending text messages, theyre missing out on intentionally communicating with people who are significantly more likely to vote.
If you're interested in a career in politics, government, or public affairs, working on a campaign is the single best way to advance your career.
Email signatures are an overlooked tool in your digital campaign arsenal, providing opportunities for branding and engagement.
In order to ask the right questions and get the answers you need, its important to familiarize yourself with these terms and acronyms.
Effective digital content that can navigate the approval process with minimal headaches is possible, provided there's open communication across teams, silos, and consultants.
