If you're interested in a career in politics, government, or public affairs, working on a campaign is the single best way to advance your career.
Email signatures are an overlooked tool in your digital campaign arsenal, providing opportunities for branding and engagement.
In order to ask the right questions and get the answers you need, its important to familiarize yourself with these terms and acronyms.
Effective digital content that can navigate the approval process with minimal headaches is possible, provided there's open communication across teams, silos, and consultants.
![What Your Campaign Should Do About Instagram Threads [July 2023]](/content/images/size/w960/format/webp/2025/08/6696b957f592e1ffb81bbc7f_threads-campaigns-jpeg.jpg)
Unless your campaign already has a meaningful following on Instagram, its focus should be on the main Facebook app where 52% of voters login every day.
Campaigners should start experimenting now to figure out how to incorporate ChatGPT and similar applications into creating content, gaining insights, and analyzing data.
The key is providing valuable and informative content related to professional topics.
The more helpful your campaigns site is with relevant information and content, the more prominent it will appear in search results.
The more specific and unique your brand is, the more effective it will be in moving supporters to action and driving voters to support you at the ballot.
Continuously analyzing and improving your conversion funnel is essential to building an effective digital campaign that drives supporters to take action.
Campaigns doing TV advertising need OTT advertising in the mix in order to maximize the overall effectiveness of their media spend.
Artificial intelligence (AI) is increasingly making headlines, thanks to advancements in technologies such as large language models (LLMs) like ChatGPT and synthetic media like AI-generated images, audio, and video. These
