A 6 Item New Year’s Campaign Checklist
Election years don’t reward last-minute scrambles. They reward campaigns that quietly clean up their fundamentals early.
2 min read
Marketing
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Four Digital Campaign Mistakes That Cost You Votes
A poorly chosen domain name, a weak website, or missing email capture in Q1 may seem small, but by Election Day, they’ve shaped who finds you, who supports you, and who shows up.
2 min read
Early Digital Campaign Mistakes Candidates Can't Afford to Make
Your campaign launch is your first impression – avoid these common digital mistakes that cost you votes from day one.
3 min read
A Digital Marketing Glossary for Campaigners
A rundown of some frequently used terms, what they mean and why they matter to you.
3 min read
![Digital Campaign Wrap Up Checklist [2024]](/content/images/size/w960/format/webp/2025/08/67336002cb0273d9a45a161b_empty_political_campaign_office_the_day_after_election___red_white_blue_1.png)
Digital Campaign Wrap Up Checklist [2024]
Win or lose, the active period of your campaign has come to an end and its time to prepare your digital assets for the post-election period.
3 min read
Your 6-point Digital Campaign Checkup For GOTV Season
After months of anticipation, its easy to overlook the technical aspects of your digital campaign.
2 min read
Five Ways To Brand Your Campaign Beyond A Logo
The more specific and unique your brand is, the more effective it will be in moving supporters to action and driving voters to support you at the ballot.
2 min read
How To Fix Your Campaign's Digital Marketing Conversion Funnel
Continuously analyzing and improving your conversion funnel is essential to building an effective digital campaign that drives supporters to take action.
2 min read
How To Write Calls To Action For Campaign Websites, Emails, And Texts That Convert
The words you use to prompt a site visitor, email subscriber, or social media follower to become a supporter the call to action are the most important copy for your digital marketing effort.
1 min read
Selling Success: What To Include (And Leave Out) For Your Post-Election Report
Creating a post-election report is a great way to share the success of your digital campaign with decision makers.
2 min read
Your Campaign May Be Over, But You Still Need These Pieces of Digital Infrastructure
If the next time you activate your digital campaign is for fundraising ahead of the 2023 Q1 deadline, youve made a mistake.
2 min read
How (And Why) You Should Re-Engage Inactive Supporters
With email being a crucial channel for supporter outreach, having a re-engagement plan in place is the most efficient way to grow your online fundraising and volunteer efforts.
2 min read