What About Improving Major Donor Fundraising? Dante Vitagliano (Trailmapper)
"Not every donor prospect needs to receive every email, and that most especially applies to the major donors."
Podcast
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Conversation: Inside Democrats' Tech Playbook
"Just imagine going to the Super Bowl and getting the playbook handed to you from the team that you're going up against. This is basically what the Democrats do."
How To Launch Your Presidential Campaign Terry Sullivan (Firehouse Strategies)
Go run a state Senate race. You're gonna learn 10 times more about campaigns and politics and how to do it by running a state senate race than you ever will by working on a presidential campaign.
1 min read
Towards A More Ethical Fundraising Culture John Hall (Apex Strategies)
Our guest today is John Hall, partner at Apex Strategies, a new firm focused on building sustainable fundraising programs. Prior to starting his own firm, he was President of Targeted
1 min read
The Complex World of Digital Advertising Shannon Chatlos (Strategic Partners & Media)
"The call came in at noon. We were up at 6:00 PM on St. Patrick's Day and ran all weekend, and were successful on Wednesday. So as long as you have a relationship with your digital consultant, we'll take that call and we'll get it done."
1 min read
Explainer: Social Listening Zack Condry (Echo)
"I'm looking for the numbers first and foremost and then contextual intelligence to inform us and give us a clear picture."
Explainer: Connected TV (CTV) Advertising (Keith Norman Premion)
"OTT has that kind of measurable reach that is valuable to a wholistic approach to political ad buying."
1 min read
Shaping The Washington Conversation With Digital Tyler Brown (Hadron Strategies)
That's what the policy world in Washington is. Everything that you start to take for granted, there's always shifts. Three, two, every four years that shift can come, and it's a question of how are you prepared for when that shift happens?
1 min read
The Way Forward For Online Campaign Fundraising Ken Mika (Politicoin)
"Campaigns are a hundred percent ready for having a specialized firm in fundraising. We've seen this take place with firms making just TV ads, even some for just knocking on doors."
Explainer: What Is The RNC? (Saul Anuzis)
"What the party has to be careful of is not to become that quintessential establishment unit that nobody pays attention to."
1 min read
Asking "Impolite Questions" Post 2022 Ron Nehring
"We are seeing fundraising abuses on the part of some candidates and some party committees that are just the highest form of malpractice."
1 min read
Explainer: How Early Voting Works
"If you can bank votes early, it'll save you money down the stretch during GOTV, so you don't have to send those people mailed to remind them to turn out an election day. You don't have to text them, you don't have to call them."