With a small mindset shift your campaign can tap into the power of volunteers and turn them into a valuable asset that money cant buy.
When a discussion about an endorsement takes place, prepare your candidate to make these specific asks and identify the right staff to follow up with.
Announcing your campaign is one of the only times youll be in control of timing. After that, it's deadlines, breaking news, and your opponents setting the agenda.
The only way to survive the chaos of get out the vote (GOTV) is to have a plan so your energy is spent executing, not deciding or debating (or worse, panicking).
Effective campaigns make the most of these events by focusing on the goals of winning votes, earning attention, raising money, and upsetting your opponent.
A commitment device is any method of tying personal behavior to a consequence.
If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
