Even if the goals you set are obvious to you, they must be shared with the entire team. If you dont set your campaigns priorities, that means staff and vendors will set their own and they might be wrong.
The changes affect all advertisers, not just those approved for political advertising.
You can follow this framework as closely or as loosely as you want, but your campaign will benefit from the focus of even just going through this as an exercise.
Dont get scared away by the jargon surrounding your campaign website. If you dont understand a term or strategy, ask questions!
Its easier than ever to record, host, and share your own podcast. For campaigns that want to get started with podcasting, the key is to establish a clear theme, adhere to a format, and follow a clear schedule.
Instead of only relying on viral distribution from social media and news media, campaigns should also use their email lists to promote videos.
these budgets seem out of reach to you, dont worry. Start where you can. The most important thing is that you start.
In digital campaigning, as with real estate, its all about location, location, location.
"My only experience ever with political campaigns was one Saturday in New Hampshire where I volunteered to go up with the Harvard Republican Club and knock doors for a day. It opened my eyes to this new opportunity for where technology and entrepreneurship we see in Silicon Valley hadn't really perm
A Start Here page should be an essential part of modern campaign websites.
Facebook, Twitter, and other social networks are the most popular websites and apps in the world and they give you free real estate on your profile.
These resources will help you get up to speed quickly and even if you use an agency will make you a better partner.
