Build Your Orientation Page
A Start Here page should be an essential part of modern campaign websites.
A Start Here page should be an essential part of modern campaign websites.
Rather than simply checking the box with a basic Issues page, savvy campaigns will think strategically about the value they can generate and capture with their issue and policy content.
Your campaign's About page is the foundation of an effective website. It will attract more organic traffic than just about any other page including those you push on email, social media, and with ads.
There's more to making this tactic work for you than just building a website.
Here are some important considerations when deciding whether you should use a website builder like Squarespace or Wix rather than hiring a professional to build your website.