Campaigns
Political Campaigns Have No Idea What’s About to Hit Them
New York Times
“Anxiety about A.I. in politics is often anxiety about persuasion itself, displaced onto a new technology. We went through versions of this with television, direct mail, cable news, social media and microtargeting. Each time, the predicted revolution arrived smaller than advertised, because voters are harder to move than observers assume.”
Content
New Polling on Political Influencers
Echelon Review
“We polled several political influencers this month to see how favorably voters reacted. Ben Shapiro topped the list, with a net favorability of -3, followed closely by Governor (and podcaster) Gavin Newsom. One stands out in lower name recognition; 6 in 10 voters told us they had never heard of Hasan Piker.”
Social Media
Creator Campaigns: Moving Beyond Vanity Metrics
FWIW
“Shares & saves are inherently more meaningful because they’re active, not passive. Saves mean a user intends to return to the post in the future, and shares mean that they are either putting their personal stamp of approval on the content to their own community or using it to start a conversation. Both tell you something views never can: that the content actually meant something to the person who saw it.”
Technology
ChatGPT and Claude Will Be a Force in Elections. Nobody Knows What to Do About It.
NOTUS
“A poll from Elon University from last January found that more than half, 52%, of Americans now use LLMs, a share of the population that has likely grown as traditional search traffic continues to drop.”
We Live In A Dual-Track World Now
Eric Wilson
“Whether you’re selling consumer goods, persuading lawmakers, or trying to win votes, you now have to think about two separate but equally important information ecosystems: human and computer.”