Using new artificial intelligence (AI) tools like ChatGPT or Google Gemini starts with learning to write effective instructions, called prompts. These prompts are more sophisticated than what you might be familiar with using Google, Siri, or Alexa.
If you want to use AI to run a better campaign, you need to use these prompt writing tips to ensure youre getting the best responses you can. Of course, its important that you always double-check any AI generated output since the technology is so new and can hallucinate facts and figures.
Give It A Role
In your prompt, assign a role by writing You are a social media manager for my campaign or you are a campaign press secretary. This helps to prepare the AI for the task and is like calling up the specific skills or context to most effectively answer the prompt.
You can also include language like that you would recommend to elicit more tailored responses.
Define The Goal
Defining the objective is the core of your prompt and tells the AI what you want accomplished. This text should be action focused like write a press release based on the transcript of this press conference or draft a series of Twitter/X posts based on this news article.
Your goal can be as broad or specific as you want.
Specify The Audience
Who is the content for? By specifying the audience, youre prompting the AI with even more context to effectively respond to the prompt.
Remember, effective content is valuable and relevant to a well-defined audience. If something is for everyone, its for no one.
Set Restrictions or Style
Add to your prompt with more instructions about the way you want the AI to respond by setting restrictions or style. For example, you might add avoid using technical jargon or incorporate humor. Over time, you can even develop a style based on your specific candidates voice.
This step is essential to ensuring your output isnt just generic nonsense that doesnt really say anything.
Format The Result
Sometimes your instructions about the format of the output are defined in the prompt goal, such as write a blog post or draft a LinkedIn post, but you can even go further by specifying if you want the results to be in a table, a CSV file, or as a chart.
Conclusion
Learning to write effective prompts for tools like Google Gemini or ChatGPT is an essential skill for tapping into the power of AI. Its like trying a new activity that exercises muscles you didnt know you had so its uncomfortable at first but overtime you gain proficiency.