How to Turn a Launch Into Lasting Momentum
Launch day earns attention. The weeks and months after build power.
Launch day earns attention. The weeks and months after build power.
YouTube 2028, the four S's of AI
Artificial intelligence isn’t just a futuristic buzzword—it’s already reshaping politics, governance, and even citizenship.
Create content that Google itself wants to feature.
Gmail drops anti-WinRed blacklist, Discord is Nepal's parliament
The goal isn’t to find the most advanced tool on the market—it’s to choose the technology that will actually help your campaign win.
Audio ads underutilized, "edit" culture
The "WinRed Effect" report reveals stunning shifts in donor behavior, from smaller gifts given more frequently to massive growth in down-ballot digital programs.
Supporter-generated content isn’t a gimmick—it’s one of the most effective tools a campaign can deploy.
AdImpact's annual predictions, can AI save polling?
If you don’t have the audience or distribution budget, campaign launch videos may not be effective.
Jaime Harrison's Substack spam, inside AOC's fundraising machine