The WinRed Effect: Six Years of GOP Fundraising Revolution
The "WinRed Effect" report reveals stunning shifts in donor behavior, from smaller gifts given more frequently to massive growth in down-ballot digital programs.
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Tap Into The Power of Supporter Generated Content
Supporter-generated content isn’t a gimmick—it’s one of the most effective tools a campaign can deploy.
3 min read
Social Media's flaw isn't the algorithm
AdImpact's annual predictions, can AI save polling?
2 min read
5 Alternatives To a Campaign Launch Video
If you don’t have the audience or distribution budget, campaign launch videos may not be effective.
2 min read
Dem Influencers' Secret Payday
Jaime Harrison's Substack spam, inside AOC's fundraising machine
2 min read
Blocked Messages: The iOS 26 and Gmail Problem
Political campaigns rely on email and text messaging as their most important channels for reaching donors. But what happens when the platforms that control those inboxes and phones make it harder for your messages to get through?
7 min read
How To Make The Most Of Training
Real growth happens when you prepare beforehand, engage actively during, and apply what you’ve learned afterward.
3 min read
iOS-pocalypse averted?
Regulations.gov API goes dark, inside Gavin Newsom's trolling
2 min read
Unstructured Data, Structured Insights: AI Tools for Campaign Analysis
"What if we take off this restriction, what are people going to say is their most important issue?"
Early Digital Campaign Mistakes Candidates Can't Afford to Make
Your campaign launch is your first impression – avoid these common digital mistakes that cost you votes from day one.
3 min read
Getting Supporters To Save Your Campaign's Phone Number
New iPhone updates will silence texts from unknown numbers. Make sure your campaign stays visible.
1 min read
Tech versus Politics
Imagined AI possibilities, CTV case study
2 min read