Format Is The Strategy
The thing holding most campaigns back online isn’t how often they post, but what they’re posting.
2 min read
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AI comes for your text messages
Streaming's 47% takeover, X calms the feed
2 min read
The Real AI Story for Down-Ballot Campaigns Isn't Deepfakes
AI is excellent at speed, scale, scope, and sophistication. It's terrible at relationships, personality, and judgment. The candidates who win will know which is which — and only automate the things that don't need to be them.
1 min read
Make Yourself Too Real To Fake
When voters come to learn the genuine article, they won’t be fooled by a fake.
2 min read
Voters Turn To AI First
Deepfake detectors work, small donors under the microscope
1 min read
How Often (And When) Should Your Campaign Post On Social Media (2026)
Across the various platforms, a consistent pattern emerges: post in the middle of the week, in the middle of the day.
2 min read
Supreme Court Unleashes Party Money
AI outshines real politicians, ChatGPT's poll coding limits
2 min read
Can AI "Digital Twins" Replace Real Voters? A Pollster Puts It to the Test
In this episode of the Campaign Trend Podcast, I sit down with Ben Leff, co-founder and CEO of Verasight, to test whether that promise holds up.
1 min read
Adapting to Google’s AI Search Overhaul
AI Mode is now default for everyone so instead of typing a few keywords, a voter just describes what they want and get a synthesized answer back.
2 min read
When Seeing Isn't Believing
Prediction markets get it right, 2028 is underway
2 min read
Get The Most From An Endorsement
Your ask should match the endorser’s capabilities.
2 min read
Good Digital Starts Early
Fundraising under fire, texting young voters
2 min read