Voters Don’t Know Who To Trust On AI
Republicans avoid Trump mentions, New CTV tracking
2 min read
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Approve Topics, Not Posts
The hidden cost of an approvals process is the beige-washing of your content.
3 min read
Nothing Stays Buried Anymore
Voters name their own words, the case for less targeting
2 min read
A Campaign Content Playbook for Debates and Forums
Your candidate is giving authentic, unscripted answers on the record, on camera. Don’t waste this valuable well of untapped potential.
2 min read
Ghost Creators Haunt The Midterms
Court upends ad rates, what AI tells voters
2 min read
How To Incorporate Digital Into A Ballot Chase Effort
The polling place has moved from the community center to the kitchen table.
2 min read
Synthetic Everything Hits The Campaign Trail
Booker’s TikTok empire, forged donations in Arizona
2 min read
Politics Professionalized. Campaigns Didn't.
The assumption that campaign staff are 22-year-olds passing through is wrong. They have families, mortgages, and roughly the same years in the industry as their peers on the vendor side.
2 min read
How To Budget Your Campaign's Digital Advertising
An effective digital ad budget isn’t the one that touches the most platforms or reports the lowest cost per impression, but the one that reaches your target audience with the right frequency.
2 min read
Gmail Gives Campaigns A Fast Lane
Ossoff's clippable speeches, X's ragebait loop
3 min read
How To Qualify For Gmail's New Political Sender Program
Google quietly rolled out a new verified sender program that enables candidate campaigns, PACs, and political parties to bypass Gmail’s usual spam filter.
2 min read
What To Know Before You Vibecode Your Own Campaign Software
Campaign vibecoding projects should be small and kept away from anything sensitive so you can focus on the work that actually wins elections.
2 min read