We can't copy the social media playbook for AI, but we can write the new one with the lessons we wish we'd known the first time.
The closer you get to Election Day, the more it pays to personalize your fundraising asks.
Fetterman's rightward shift, New Jersey spooks data brokers
The information gap between insiders and everyone else at the local level is narrowing, and campaigns will increasingly face voters who arrive informed.
Your existing supporters – email subscribers, social followers, and donors – are the lowest hanging fruit of GOTV targets. Don’t take them for granted.
GOP’s impressions gap, texts move the ballot
The Facebook Freeze is a normal part of campaign life by now, but if this is your first time as a campaigner, it can come as a shock, so prepare now.
Republicans avoid Trump mentions, New CTV tracking
The hidden cost of an approvals process is the beige-washing of your content.
Voters name their own words, the case for less targeting
Your candidate is giving authentic, unscripted answers on the record, on camera. Don’t waste this valuable well of untapped potential.
Court upends ad rates, what AI tells voters
