Continuously analyzing and improving your conversion funnel is essential to building an effective digital campaign that drives supporters to take action.

Campaigns doing TV advertising need OTT advertising in the mix in order to maximize the overall effectiveness of their media spend.

The good news for campaigns with tight budgets, not much staff, and even less time, is these videos don’t need much editing and can be used on multiple platforms at once.

How you build your landing page has a significant impact on how effective it is at driving conversions.

The words you use to prompt a site visitor, email subscriber, or social media follower to become a supporter – the call to action – are the most important copy for your digital marketing effort.

Much of the work you’re already doing for a campaign can easily be transformed into a blog post.

A fully owned media audience means you control the content, the data, and the distribution.

When you gain appreciation for the terminology, you’ll be able to look for the metrics that matter and disregard those that don’t.

From social media to yard signs and TV ads to direct mail, more voters are seeing your campaign’s logo more often.