Campaigns
Dark money group offers influencers $1,500 for posts attacking Chicago Democratic primary candidate
MS NOW
“The job offer, reviewed by MS NOW, came with a brief explaining how the group wanted Amanda — who declined to give her real name citing privacy concerns — to post for her roughly 100,000 followers.”
The Most Precious Political Commodity in 2026
ePolitics
“But for all but the highest-profile campaigns this year, attention is a scarce commodity, and connection more precious still. Wise campaigns will nurture it, hoping to transmute voter and donor love into electoral gold in November.”
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Fundraising
The Fundraising Debate We Need
John Hall
“One of the biggest structural problems in Republican fundraising is that we repeatedly return to the same well. Instead of consistently expanding the donor universe, virtually every campaign and organization targets the same pool of current donors repeatedly. The online prospecting market in Republican politics is built upon sending texts and emails to the same donor day after day. Few organizations today step outside of the rev share market, which continually narrowcasts.”
Social Media
The Influencer Economy Is Political Infrastructure
Emily in Your Phone
“The reason influencer content works has never been reach alone. Political ads reach people all the time and still fail to persuade them. The power of creator-driven political media comes from something much more subtle and much more powerful: the accumulated trust that develops when an audience feels like they actually know the person delivering the message. When someone has followed you for years they rely on you in a way that feels less like media consumption and more like conversation.”
White House
Why (and how) everyone is cold-calling the president
Semafor
“Years after reporters stopped breathlessly writing up every tweet or crazy moment, the Trump phone exclusive is a new trick that makes news organizations parrot his views, this time under the guise of major scoops. Some interviews have offered insights into Trump’s thinking, but most are less revealing than the average Trump Truth Social post.”