Campaigns doing TV advertising need OTT advertising in the mix in order to maximize the overall effectiveness of their media spend.

The good news for campaigns with tight budgets, not much staff, and even less time, is these videos don’t need much editing and can be used on multiple platforms at once.

How you build your landing page has a significant impact on how effective it is at driving conversions.

The words you use to prompt a site visitor, email subscriber, or social media follower to become a supporter – the call to action – are the most important copy for your digital marketing effort.

Much of the work you’re already doing for a campaign can easily be transformed into a blog post.

A fully owned media audience means you control the content, the data, and the distribution.

When you gain appreciation for the terminology, you’ll be able to look for the metrics that matter and disregard those that don’t.

From social media to yard signs and TV ads to direct mail, more voters are seeing your campaign’s logo more often.

Brandon Howell (Repubclick) and Stewart Crew (Move Strategic) share their insights and lessons learned from redesigning Senator Tom Cotton's campaign website.

Most ad reports are nothing more than a deluge of data generated from a reporting platform and fail to deliver the insights a campaign needs.

In politics, “digital” can mean lots of different things depending on who you talk to or what an organization’s objectives are.

Slack is the perfect tool for keeping your entire team campaign in touch and more.

Here are preparations you can make now, before opportunity knocks.

Now that the election is over, it's more important than ever to keep your supporters engaged.

Creating a post-election report is a great way to share the success of your digital campaign with decision makers.

The data you generated is an incredibly valuable asset.

If the next time you activate your digital campaign is for fundraising ahead of the 2023 Q1 deadline, you’ve made a mistake.

Your campaign asked supporters for a lot over the recent weeks and months. Nobody likes the “friend” who always takes and never gives

The closer a campaign gets to Election Day, the fewer levers they have to pull as TV advertising and mail become locked in, making digital a valuable channel for additional, last minute resources.

The biggest mistake you could make is not preparing accordingly, so familiarize yourself with the rules and plan ahead of time.

Remember that the goal of your digital campaign is the same as your campaign – to get the most votes. Not the most likes, shares, or followers.

The more efficient your approvals process, the more effective your campaign will be overall.

With free data from your state party, your campaign can create essential custom audiences to reach the right voters with the right message.

With email being a crucial channel for supporter outreach, having a re-engagement plan in place is the most efficient way to grow your online fundraising and volunteer efforts.